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“We received FREE media exposure by using 3 of Mr. Emerson's 6 needed elements; namely: 1) Impacting the public at large 2) Improving the public's quality of life, and 3) The threat of the public's health or safety. Thanks Michael. You're the consummate pro!A Loving Approach to Dementia Care: Making Meaningful Connections with the Person Who Has Alzheimer's Disease or Other Dementia or Memory Loss.”

– Dementia Whisperer

“After reading Michael's book, I applied his straight-forward techniques and to my surprised it worked exactly as Michael said it would! Michael's book is easy to read, easy to understand, and most importantly, easy to implement. If you own a small business, are a business executive, or have a need for public media attention, then this is the resource you've been looking for.

The only hesitation I have in writing this review, is that I may be helping my competition if they read this book. After you read this book, you will understand exactly how to make the media work FOR you. You will receive step-by-step instructions on how to get your message on TV and radio. I also guarantee that you will never watch television again in the same way. You will see the Michael's principles such as: "image equals perception, and perception is reality", and "Hope and Fear" are what sells to the media, and so much more. I've read a ton of business and marketing books, and this one is now on top of the heap! Read it BEORE your competitors, and leave them scratching their heads wondering how in the world you got all that publicity.”

– Jack S. Brown

“Michael Emerson has written a focused, well-thought out manual for media. This is not simply an explanation about how media works - but rather about how the individual can work the media.

Media is the overriding element in today's world. Media overwhelms economics, politics, etc., and drives our perception of current events, art and more. The principles of media can be elusive, but Emerson explains how media works and how you can become more knowledgeable about media's method and madness.

You will no longer let media work you over, but you will begin to work the media - for your own benefit or that of your company or cause.

Essential if you have in any way involved in Media in today's world. And who isn't?”

– Michael Mandaville

“The best thing about the book is how it helped me with a difficult task at work. I had to introduce someone I didn't know well- I drew the short straw (no one else wanted to introduce the person). it was in front of a large crowd- I started my intro with the title of this review- the quote I got from Mr Emerson's book. I was able to compose my introduction and deliver it as if it was "off the cuff" because of the tools and tips I learned as a result of reading Mastering the Art of Media Messaging. I also listened to the book on my IPod while exercising- Mr Emerson reads the book himself- to hear him tell his own stories is a real treat! Shortly after I read the book, I was able to meet him in person- I introduced him to my husband and now they are partners in a new media venture. Mastering the Art is useful for anyone in any line of work where you have to meet and serve the public- I do mean ANY line of work- from order taker at the coffee bar to CEO of a big company. Highly recommended reading.”

– Bradbury Rd Reviews

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